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United bank
Two banks were coming together. Step one was to reassure existing customers that their banking experience would only getting better. Step two was to create a new brand and campaign that would introduce a better United Bank.
Creative Platform: Create Your Balance
Role: Creative Direction, Copywriting
Execution: Brand Positioning, Television, Print, Out-of-Home, POS, Digital, Social.
results: Grew from small regional bank to a public billion dollar+
WINTER / SUMMER / FALL TELEVISION
Merger campaign
TELEVISION
New Bank
rebrand
Brand
TElevision
Service Line
TELEVISION
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