AURA

When online safety company Aura sponsored the Boston Red Sox, they wanted a relevant way to encourage fans to safeguard their family's online activities. The approach was an extension of their “What are the Odds” campaign including a new TV spot and billboards, highlighting relatable yet unlikely situations around Fenway Park.

Creative Platform: The Odds

Role: Creative Direction, Copywriting
Execution: Television, Out-of-Home, Digital, Social

results: Successful launch as the Official Safety Partner of the Boston Red Sox

WINTER / SUMMER / FALL TELEVISION

Brand

TELEVISION

Out of home