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New hampshire LoTTERY
After 20 years partnering with the New Hampshire Lottery, I've seen it all: technology leaps, game changes, and an explosion of new entertainment options. But the mission has stayed the same - keeping the NH Lottery fresh, memorable and exciting for anyone who’s ever dreamed about winning. Oh, and make sure it’s funny!
Creative Platform: Are You Game
Role:Positioning, Creative Direction, Copywriting
Execution: Television, Radio, Print, Out-of-Home, Website, Digital, Social, Content
results: 8 straight years of record-breaking sales
KENO
What kind of player are you?
WINTER / SUMMER / FALL TELEVISION
Brand Campaign
Chuck McLuck
Jackpot Alerts
The goat
Millionaire's Tax
TAX Shark
Holiday Campaign
NH Nick
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