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Cedar's
There’s Sabra and then there’s everyone else. The task here was to position, package and promote a family-owned hummus brand to support market expansion and a growing product portfolio. Make Cedar’s a strong #2.
Creative Platform: Know Better Hommus
Role: Positioning, Creative Direction, Copywriting
Execution: Package Redesign, Website, Digital, Video, Social, Content, POS
results: Grew from the #5 to #2 Hummus in. the U.S.
WINTER / SUMMER / FALL TELEVISION
Rebrand
Package design
Brand STory
Product
Videos
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